Monat is family owned!! The Urdaneta family migrated to the US from Venezuela and founded Monat in 2014. Learn more about them here and here.

Louis has also written a book that explains his life and journey chasing the American Dream!

Luis Urdaneta: Chairman & Co-Founder)

Ray Urdaneta: CEO & Co-Founder)

Lu Urdaneta: Chief Culture Office

Javier Urdaneta: Chief of Staff

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On a personal note, I adore this family! They are so giving, humble, hardworking, and always wear their heart on their sleeve. The father, Louis, still only speaks Spanish - yet he speaks every year at our corporate events in front of thousands of people with a translator. They make me proud to be a part of Monat.

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